In a competitive market, how does an emerging brand like Ankura Hospitals become a establish brand recall?
The answer is executing an year-long digital and offline marketing campaign with consistent messaging across radio, print, outdoor, and digital channels.
The strategy included over 900 content pieces and 100+ videos, including a content marketing campaign for the launch of Ankura’s LB Nagar and Vijayawada centers.
The campaign led to a 6X increase in organic followers, strong brand recall, and positioned both centers as flagship locations.
