Ereena

Video

Solution: After conducting thorough research and extensive documentation, we have produced several films that depict the fascinating life cycle of Eri silk and its evolution into a luxurious fabric. Our team traveled to remote regions in Assam and other parts of India, immersing ourselves in the lives of skilled weavers and gaining insight into their daily routines. Through our lens, we captured the intricate techniques they use and shed light on their way of life. By showcasing the premium quality of their products through these films, we were able to increase brand sales and bring attention to their lifestyle to a wider audience.

Problem: Ereena is a luxury clothing brand for women. Their exclusive line uses Eri Silk, a rare silk only found in the Northeastern states of India. They are eager to promote Eri Silk on the global stage through fashion shows, highlighting its unique qualities and emphasizing the labor-intensive process required to produce this luxurious fabric.

NEXT PROJECT.

AGS

Branding