VARNI

Since Ravindra Jadeja is a well-known figure in India, leveraging his popularity as a brand ambassador could significantly boost Varni's brand visibility and credibility. Associating the brand with a popular cricket player could appeal to a wide audience, especially cricket enthusiasts.

With the time constraint of 8 hours and the need to film and photograph 12 products with the brand ambassador, efficient planning and execution were crucial. Creating different backgrounds within one location was a smart move to maximize time and resources. It not only allowed for simultaneous video and photo shoots but also ensured variety and creativity in the final content. This approach likely helped maintain visual interest and engagement across the different products.

Additionally, ensuring that each concept was creative and distinct from one another would help in showcasing the versatility of Varni's products and their suitability for various consumer needs and preferences. Overall, it seems like a well-thought-out solution to the time constraint, and with effective execution, it could lead to a successful brand launch campaign.

NEXT PROJECT.

GMR MANOHAR INTERNATIONAL AIRPORT, GOA

Art Direction